Home > Company > Business Glossary > Business Company Profiles
Business Company Profiles
Business company profiles are a valuable source of business intelligence on competitors,
prospects, customers and potential suppliers. They are used by professionals that
require business information to meet objectives such as:
- Preparing for meetings and sales calls
- Evaluating new business opportunities
- Planning marketing campaigns
- Preparing sales and financial forecasts
Sources of Company Profiles
Some basic information is freely available on the Internet, but the highest quality
information with the most editorial verification is available through business information
service providers, such as OneSource.
Company profiles summarize a companys history, executives, financials and other
information. They are often offered by business information services as part of
extensive information databases, business browser solutions or single company research
reports. Users usually purchase a subscription to access them.
Company Profile Components
A company profile provides the information business professionals need to get a
full picture of a prospect, competitor, customer, or acquisition opportunity. Common
Company information that shows how a company is organized: This often identifies
business type, and provides a list of office locations and subsidiaries, along with
contact information including URLs, and the parent and corporate family name.
Snapshot of top-line data to give a sense for company size, longevity and viability:
Number of employees, credit rating, annual sales and year of incorporation are data
that fall into this category.
Business description showing how the company positions itself: This briefly summarizes
a companys focus, history, competitive position and corporate structure.
Listings of senior staff to support marketing campaigns and meeting preparation:
The most detailed company profiles also include top executive profiles.
Financial health data: Credit ratings, recommended credit limits and annual sales
data is often provided.
Market position data that shows how the company competes: Common information includes
major brands and trade names, lines of business, neighboring businesses, key competitors,
markets served, and SIC and NAICS codes.
Announcements and news coverage: A comprehensive company profile summarizes headlines
publicizing key events and provides full text of select news coverage and press
Premier business information providers like OneSource, complement their company
profiles with in-depth business reports on specific areas of interest. OneSource
supplements its executive listings with biographies, educational background and
Other OneSource reports include IT profiles and company research with expert analytical
coverage on a companys market size, top players and financial forecasts. Real-time
news alerts help business users track events affecting top clients, prospects and